In recent years, the beauty industry has shifted the conversation towards individual expression like never before. While people, and women in particular, have historically faced pressure to conform to rigid ideals set by society, nowadays brands and consumers are embracing uniqueness and celebrating identity. Creating a platform for conversation and deconstructing taboos in the process, The New Beauty captures an essential moment of transformation in the business of beauty by exploring the industry from historical, scientific, and journalistic perspectives.From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or rituals as a form of self-care, The New Beauty is positioned to appeal to anyone with an interest in feeling well in their own skin.