NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.Together, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFTs and surrounding, ever-evolving technologies.Demystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.