After 70 years, open the next chapter of record breaking!Filled with thousands of awesome facts and feats for the whole family, this year's edition celebrates Guinness World Records 70th anniversary.Learn how record breaking has changed over the years and what incredible looks like today. Celebrate the ICONS that shaped our world from Taylor Swift to the Tallest Man EVER. A 30-page bumper SPORTS section with records from Ronaldo and Messi. A section on pop culture and social media, including Instagram superstars, TikTok celebrities and Twitch heroes. Discover the next generation of record breakers and how you can become one, with a dedicated KIDS ZONE. Chart the history and ultimate limits of record breaking with poster-style FLASHBACKS including speedy Rubik's cube solves, eye-watering football transfers and more. Travel through 70 YEARS of the famous book with an opening chapter filled with retro features. Look out for DEAR GWR an affectionate tribute to some of the funniest record applications that didn't quite make the cut.